My first morning at M&C Saatchi went something like this:
"Before we brief you on the Morrisons pitch, could you take a quick look at this?"
It was a brief that had been in the department for well over a week and which no one had cracked.
'Oh and we need to present to the client tomorrow morning"
Well we did, and they loved it.
So much so in fact, that for the first time in their 15-year long relationship with M&C they didn't put it into research.
I was supposed to stay a month. I left after almost 2 years.
When Liverpool FC reached the Champions League Final, Reebok - the club's long running team sponsor - wanted to produce some activity to celebrate the achievement.
Our website Scouseforanight.com encouraged fans across the country to put aside club rivalries and get behind the team from Merseyside.
From print-off song sheets to Jimmy Tarbuck joke pages, Scouseforanight contained everything a would-be-scouser needed for getting into the spirit of things.